UX Strategist & Visual Consultant
You have a website or app but something about it doesn't feel right, and you can't figure out what.
Maybe you are a small dev team or a freelance developer shipping without a designer.
Maybe you vibe-coded your first product and it works but looks generic.
Maybe you have a live app or site and know the UX needs work, you're just not sure where to start.
This is where I come in. 15 years of visual and UX design experience, the kind built before AI could generate UI in seconds. I find what's broken in how your product works and how it looks, and translate it into clear direction you can actually act on.
How I work
I don't start in Figma. I start by asking the right questions about your users, your product, and what you're actually trying to solve. Most design problems aren't about pixels. They're about clarity.
Diagnose first
Before I design anything, I figure out what's actually wrong. Not what looks wrong, what's causing friction, confusion, or drop-off.
Built for you
I give you direction in terms you can easily understand and implement, not a pretty file you don't know what to do with. In this process, you are my user.
Experience you can't shortcut
15 years of solving design problems with real users, real products, real constraints. A trained eye from curating references and designing by hand. The kind of instinct that cannot come from a prompt unless you have the know-how.
Visual clarity, not just usability
I also tell you when your font sizes aren't working, when your colors clash, when your background needs more contrast, when your aesthetic choices are contradicting your message.
Services
Tell me what's wrong
You send me your product. I'll review it and deliver a written report with the 3-5 biggest UX and visual problems I found, and clear direction on how to fix each one. Flows, hierarchy, typography, color, contrast. The full picture. Async, no calls.
$280 USD
Think with me
A focused one hour call. We audit your product together, work through a specific decision, ideate, or I walk you through changes as you implement them. UX decisions, visual direction, or both. Need more time? Extra 30 minutes is $65.
$150 USD / hr
Help me fix it
Ongoing. One hour call per week plus async reviews between sessions. I guide your design decisions before you waste a sprint going the wrong way. I direct, you execute.
$900 USD / mo
About
"A designer is a planner with an aesthetic sense."Bruno Munari, Design as Art
I've been doing this for over 15 years, starting long before AI could generate a UI in seconds. I learned by hand, curating references, sketching flows, sitting with real users, and building design systems from scratch.
I've worked across the full spectrum: small startups with no process, and enterprise UX teams like The Home Depot's internal product team in the US. I know what good design looks like at both ends.
One of my product managers once told me I was the best product designer he'd worked with. I'm not leading with that to brag. I'm telling you because it came from a PM who cared about the intersection of business, technology, and user experience, not what looked pretty in Figma.
I'm detail-obsessed, direct, and I genuinely enjoy working with engineers and people who build things. I'm based in Mexico and work remotely with clients anywhere.
Contact
Have a question before booking? Want to know if your project is a good fit? Just write.
